Thrillers, are becoming ever more popular with a new hit film 'I am Number Four' released February 2011 with an opening weekend of £1,628,523; shown in 393 screens across the United Kingdom. 'The Black Swan' another thriller released in January 2011, had an opening weekend of £2,762,429 shown in 356 screens. This being evidence of the ever growing audience of thrillers.
The typical thriller audience: "Someone who is easily intrigued, whom enjoys working out the developing plot themselves but never normally gets there although never gives up trying. This individual still loves the element of surprise. The average individual is under 25 years of age.
We (ATLAS Media) are targeting our film classification to be '15' thus after researching the guidelines; therefore our target audience is 15 to 21 year olds. As our main characters are teenagers/young adults, there is a pthwy in which the audience can feel a connection to their personal life or experiances can be gained. The gender of the target audience is not specific as age ranges, although for our film the gender would be mainly male, though females could be attracted to the film.
